What is Trend in Statistics?
In statistics, a trend refers to the general direction in which data points in a dataset tend to move over time. It highlights the long-term patterns or tendencies in the data and is often used to identify underlying behaviors or insights that are not affected by short-term fluctuations. Trends are a powerful way to uncover insights in data analytics and can guide strategic decisions in various fields, including e-commerce.Trend Management page
Follow these steps to create and manage trends using our application:1. Navigate to the Trend Management Page
To begin, go to the Trend Management page. This is where you can create, view, and manage all the questions and filters used to generate trends. The interface is user-friendly, ensuring a smooth workflow for trend analysis.2. Use Filters to Define Your Trend
Filters are a crucial tool for tailoring your trend analysis. The sidebar contains several filters that help you refine your trends to meet specific objectives.If You Are Creating a Trend for the First Time:
- Set both Question Similarity and Response Similarity to 100%. This ensures that the trend is based on the highest level of similarity for questions and responses in your dataset.
Customizing Question and Response Similarity:
- You can adjust the percentages for Question Similarity and Response Similarity as needed. Lower percentages may help capture broader patterns, while higher percentages focus on highly specific matches.
Once you’ve customized these percentages, you can apply additional filters to further refine your trend.
Available Filters
Filters allow you to narrow your trend analysis to specific areas of interest. Below are the key filters you can use:Filter by Topic
Use this filter to search for trends based on topics defined in your data profile. Select the topics most relevant to your data project to streamline the analysis and focus on key insights.
Filter by Questions from Specific Surveys
This filter allows you to specify survey questions for trend analysis. You can select questions from one or more surveys that align with your objectives. This is particularly useful for:- Analyzing trends across targeted surveys.
- Comparing responses over time.
Tips for Effective Trend Analysis
- Start Simple: When creating your first trend, focus on high similarity percentages and minimal filters to get a clear picture of the data.
- Iterate: Experiment with different filter combinations to uncover new insights and patterns.
- Stay Organized: Label and categorize your trends effectively to simplify future analysis.
How to Create a Trend?
You have two ways to add a trend using our application:1. Create a Multiple-Question Trend
2. Add Surveys to a Single Question
1. Create a Multiple-Question Trend
- Step 1: Review the relationships and similarities between questions and surveys.
- Step 2: Select multiple questions for trend creation.
- Step 3: Click the Create Trend button located in the top-right corner of the page to generate a trend for the selected questions.
2. Add Surveys to a Single Question
- Step 1: Click the New button next to the question you want to use to create a trend.
- Step 2: Select the relevant surveys.
- Step 3: Save the changes to generate a trend for the selected question.
Visualizing Trends in VoxDash
After creating a trend, you can view its analysis in VoxDash. For example:- A trend created for a specific question will display the analysis for each response over different years.
- Each date in the trend analysis is clickable, allowing you to view detailed results for that year.
